Featured Lifestyle Partnership

Pirelli x LA Dodgers

Project Ask:

Develop a campaign for 100+-year-old Italian brand Pirelli to connect with the largest customer market in the world by connecting to America’s past time – Baseball.

What We Delivered:

By identifying Southern California as the target market the ID team recommended a partnership with the Los Angeles Dodgers. The partnership and campaign were multi-channel including on-site activation bringing an F1 race car wrapped in Dodgers livery as a photo-opt activation throughout the season. ID’s team also worked directly with Pirelli to build the “Power Is Nothing Without Control” tagline and activation. The tagline and campaign took a premium location in the bullpen.