Automotive Event Featured Lifestyle

Porsche Classic Experience

Project Ask:

Legendary car manufacturer Porsche renewed its classic line with the creation of Porsche Classic and was looking to activate sales and service to its largest customer audience.

What We Delivered:

Understanding the cultural landscape of the Porsche enthusiast market in California the ID team tapped into the passion of the audience creating an invitation-only event tied to Monterey Car Week. The curated experience included hotels, culinary experiences, and a legendary rally route along the Pacific Coast Highway on its return to Southern California. The money can’t buy experience was a resounding success for Porsche Classic.